{"id":242514,"date":"2022-03-09T14:30:57","date_gmt":"2022-03-09T14:30:57","guid":{"rendered":"https:\/\/lillainternationalgroup.it\/the-group\/timeline\/"},"modified":"2022-03-09T14:30:57","modified_gmt":"2022-03-09T14:30:57","slug":"timeline","status":"publish","type":"page","link":"https:\/\/www.lillainternationalgroup.it\/en\/the-group\/timeline\/","title":{"rendered":"TimeLine"},"content":{"rendered":"

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Our Story<\/h1>\n

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1975-1985.
The accessible fashion revolution: Lilla S.p.A. is born<\/h2>\n

The \u201880s mark the beginning of the ‘brand mania’: showing off a branded garment is more and more a matter of status symbol.
But how can this ‘luxury’ be made available to those who cannot afford it?<\/em><\/p>\n

The Caviglia brothers find the solution as they immediately understand the potentials of a new business that will lead to opening of the first Multibrand Outlet. And that is how the first Stock House of Major Brands<\/strong> is born.<\/p>\n

The instant success achieved and the ability of the Group to establish important partnership has led, over ten years, to consolidating a solid retail network and opening several stores in Italy and abroad.<\/strong><\/p>\n

Besides, diversifying business has turned Lilla<\/strong> into the first Italian company<\/strong> that offers fashion maisons and luxury stores an efficient collection and controlled repositioning service of left-over stocks.<\/strong><\/p>\n

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1990.
Magazzini delle Firme<\/h2>\n

Following what increasingly exacting customers demand in term of fashion, style and quality, the first<\/strong> Magazzini delle Firme<\/strong> was inaugurate: a concept store over 2500 sqm located in Molinetto di Mazzano (BS)<\/strong>.<\/p>\n

Offering varied products from the best brands in the Fashion, Home D\u00e9cor, and Gourmet industries<\/strong>, Magazzini delle Firme soon became the reference point of shopping for the whole family.<\/strong><\/p>\n

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2004.
Magazzini delle Firme Outlet<\/h2>\n

The retail chain becomes even wider when the first Magazzini delle Firme Outlets<\/strong> open. These are points of sale where people can buy outlet collections of the best Italian and international brands with discounts of up to 80%<\/strong>.<\/p>\n

The stores open with great success in the main metropolitan areas and tourist cities in Italy, from Milan to Verona, and from Forte dei Marmi to Rome.<\/p>\n

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2007. Touch & Go<\/h2>\n

A new concept store is born: Touch&Go is a pop-up outlet<\/strong> that opens for only a few weeks in the main Italian cities and full of good opportunities in design clothing.<\/p>\n

In Touch&Go you may find main brands at bargain prices. As soon as the Touch & Go outlets open, they become a long-awaited event by design lovers, who, for a short time, have the chance to discover a new way of shopping.<\/p>\n

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2011. Kilo Fashion<\/h2>\n

A new format signe\u00e9 Lilla S.p.A. is ready to amaze end used: Kilo Fashion, a store with an innovative concept where clothing articles are sold by weight.<\/strong><\/p>\n

From the inventiveness of the Lilla Group comes the Kilo Fashion: a novel system that revolutionises the way people shop, conquers cities, and draws mass media’s attention.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ _module_preset=”default” custom_margin=”90px||90px||true|false” custom_css_before=”color: #c8a7c1;||content: %222013%22;||position: absolute;||font-size:\t25vw;||left: 10%;||top:\t10vw;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2007″ _builder_version=”4.15″ _module_preset=”default” text_orientation=”right” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”]<\/p>\n

2013. London Look<\/h2>\n

Walking along Oxford Street. Falling in love in Camden Town. Getting lost in the extravagant streets of Soho.London Look<\/strong> is a mix of all this. The myth of London quarters materialises in a sizzling and hyper-feminine fashion brand that Lilla creates for self-confident women who are always looking for the latest trends.<\/p>\n

The brand immediately enjoys widespread support, which encourages Lilla to open a network of single-brand stores<\/strong> all over Italy, and to start important join works with VIPs and influencers.<\/p>\n

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2017. Lillashop.com<\/h2>\n

The pursuit of innovation continues. Lilla listens to what consumers want and so enters the world of digital retail<\/strong>.<\/p>\n

Lillashop.com is the first e-commerce of the Group. A quick escalation of the sector makes it possible for the company to expand its distribution network around the world.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ _module_preset=”default” custom_margin=”90px||90px||true|false” custom_css_before=”color: #c8a7c1;||content: %222021%22;||position: absolute;||font-size:\t25vw;||left: 10%;||top:\t10vw;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”2007″ _builder_version=”4.15″ _module_preset=”default” text_orientation=”right” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”]<\/p>\n

2021 – Lilla B2B Distribution<\/h2>\n

Not only retail but also B2B distribution of clothing, accessories, and Home D\u00e9cor<\/strong>: Lilla S.p.A opens a 1000-sqm showroom<\/strong> in its Brescia headquarters.<\/p>\n

For shopkeepers and retailers, Lilla Distribution<\/strong> is a project intended for selling clothing stocks wholesale.<\/p>\n

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