“Coolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends. The word derives from the aesthetic of “cool”. […]
Coolhunters operate most notably in the world of street fashion and design […]. Many webloggers now serve as online coolhunters, in a variety of cultural and technological areas.”
Lilla s.p.a. has a curious approach toward this “cult research” and it’s interested in capturing new trends and understanding their potentialities, so to turn them in new development projects. This modus operandi is transversal and continuous. Transversal, because it covers the need of development for all businesses of the group; continuous, because through all these years it has always supported every single existing project, and still does, allowing constant growth and being always up to date.
The activity of coolhunting stimulates our company and supports all strategic choices, because during the years it has allowed us to gather many successful projects in different kind of markets, both BtoB and BtoC.
Our company really needs to keep always up with the times, because our customers are constantly looking for new challenges and surprises. Keeping the client satisfied is our priority, and that’s possible only through an assiduous research of all new macrotrends expressing our final customer’s needs and demands.