The project Touch&Go is born in 2007 and comes from the concept of local marketing applied on retail.
Touch&Go is a “temporary” store – its full name is Temporary Touch&Go – which is opened and closed in a very short time: the store remains open for a month or two, selling stocks with strong discounts (from 50% up to 80%). Nobody knows how long the shop will stay open. Sometimes it can even happen that some special price reduced stocks are sold out in few days. Once the goods are sold out, the store closes and moves immediately to another city.
Our customers know, therefore, that they must hurry up and pay us a visit as soon as possible, in order to benefit from our TEMPORARY TOUCH&GO and catch the best offers, before their occasion fades and the store closes again.
“We open and close just like a circus: we choose a proper location, stay as long as it’s necessary, then suddenly we take animals and jugglers away in order to reach the next stop.”
TEMPORARY TOUCH&GO is a constantly evolving network. Its openings are scheduled like an international tour which will take the big fashion brands around in the main Italian and European cities, according to the international vocation of our company, but also in the most unexpected places – from old warehouses at the edge of the cities to small shops in the richest streets of the old towns. By renting preexisting spaces for some months, or even only some weeks, we can reach every city and can optimize the management costs.
Do T&G offer the same assortment?
I TEMPORARY TOUCH&GO aren’t all the same. Their offer ranges from clothing items to home design, from accessories and footwear to body care products. Each assortment is chosen according to the characteristics of the new temporary location. These are the different areas our offer is divided in:
- TEMPORARY TOUCH & GO Men’s and Women’s Clothing and Footwear
- TEMPORARY TOUCH & GO LUXURY Begs and Accessories, Small Leather Goods, Footwear
- TEMPORARY TOUCH & GO HOME Home Design Items and Interior Design Items
- TEMPORARY TOUCH & GO INDUSTRIES Clothing
Are you interested in opening a Touch&Go store? Contact us! >>