The Magazzini F* project starts in the year 1990, when Lilla moves its Headquarters from Turin to Molinetto di Mazzano (Bs) and chooses to assign 2500 square meters to the creation of a multibrand store: the first of a successful chain of stores, distributed in the province of Brescia, Milano and on the Garda Lake.
The stores change their name in Magazzini delle Firme, a shortened form of the original “Super Magazzini delle Grandi Firme”: they offer regular products of exclusive concept and design, high quality items from the most important international brands at competitive prices.
In 2010 the stores change again their name from Magazzini delle Firme to the current Magazzini F*. Such change is meant to identify a complete revolution in the same shopping philosophy offered by our stores: the customer becomes the king of our spaces and can enjoy a new, emotional shopping experience.
The change is clear: Magazzini F* is not a simple shopping store offering mere products, because it offers now true services – a cosy and relaxing environment, the ideal place to spend a pleasant time and the occasion to free one’s mind and spirit.
Inside of our stores you’ll find a bar and dining area where you’ll be able to taste the specialities of our gourmet selection, have a drink in good company and share relaxing moments with your shopping partners; in the meantime the younger people will have fun with free internet points, X-boX Kinect games, ping-pong or table football in a dedicated area.
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